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International Trademark Licensing by ARNERSTAL

International Trademark Licensing

Edited by Stojan Arnerstål


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International Trademark Licensing, authored by a team of eminent and experienced attorneys, each representing a particular country, is a chapter-by-chapter comparative overview on the law and application of trademark licensing worldwide – including chapters on such key commercial jurisdictions as the EU Member States, the United Kingdom, the United States, Brazil, and Japan. Firms using licensing to exploit and commercialize trademarks internationally are growing manifold. The free flow of goods and services in a globalized market through licensing requires in-depth knowledge of national legal provisions and principles applying to agreements of this type.

What’s in this book:

The contributors analyse legal challenges in detail and furnish pragmatic guidance on licensing issues in their national jurisdiction. Within this framework, each chapter illustrates the following issues and topics:

  • country-specific regulations on trademark licensing;
  • particular legal requirements to be complied with prior to entering into a license agreement;
  • antitrust legislation affecting the scope of a license agreement;
  • breach of a trademark licensing agreement;
  • circumstances under which a breach of contract also constitutes a trademark infringement;
  • permitted extent of non-compete or non-challenge clauses;
  • licensee’s standing to sue third parties for trademark infringement;
  • effect of invalidation or expiry of the licensed trademark on the agreement; and
  • licensee’s right to claim entitlement to goodwill in the trademark, or a right to compensation, for investments made in the trademark.

How this will help you:

Considering the wide-ranging countries covered in this remarkable book, it will be highly appreciated by legal practitioners handling trademark licensing practically in any jurisdiction. The chapters en masse will provide invaluable insights into the similarities and dissimilarities among the covered jurisdictions, assisting trademark holders and their counsel to understand the particulars of a specific market and deciding whether to enter it or not. It will also prove to be a comprehensive resource for academic researchers or policymakers interested in the international harmonization of intellectual property licensing law.


Publish Date 08/12/2021
Product Line Kluwer Law International
ISBN 9789403518824
SKU 10081437-0001
Table of Contents




Trademark Licensing in an International Context
Stojan Arnerstål

Flip Petillion, Jan Janssen & Diégo Noesen

Tatiana Campello & Camila Garcindo Dayrell Garrote

Anthony Prenol

Kim Parviainen

Arnaud Michel & Tougane Loumeau

Christoph Rieken & Stefanie Weidner

Seiro Hatano, Masakatsu Nagashima & Kenji Marusumi

Zarina Beltrán

Natalia Gulyaeva & Elizaveta Semenova

Stojan Arnerstål

Gregor Wild & Fabio Versolatto

United Kingdom
Arthur Artinian, Sunny Kumar & Keisha Phippen

United States of America
Pam Kohli Jacobson, Mary Atkinson, Ryan Edmondson & Michael Meredith