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Do's and Don'ts in Advertising

Do's and Don'ts in Advertising by

Do's and Don'ts in Advertising

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Wolters Kluwer Legal & Regulatory U.S.
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For more than 50 years, Do's and Don'ts in Advertising has served as a guide for advertisers and ad agencies seeking to develop truthful advertising. It is also a reference for media when setting rules for acceptable advertising claims. Through a partnership with the Council of Better Business Bureaus, Do's and Don'ts in Advertising is now being published by Wolters Kluwer Law & Business.

Do's and Don'ts in Advertising is a two-volume reporter containing 2,800 pages of guidance in the area of advertising, marketing, and promotions law. It has been the landmark resource for advertising and marketing laws and industry guidelines.

Included in the publication are federal laws, federal regulations, federal agency policies and guides and industry self-regulatory rules.

Do's and Don'ts in Advertising also contains codes of advertising practice issued by the Council of Better Business Bureaus, rules governing advertising dispute resolution by the Council's National Advertising Division and Children's Advertising Review Unit, and summaries of how the disputes were resolved.

In addition to general laws and rules on false and misleading advertising, the reporter features industry-specific information for a dozen areas of business--from drugs and health care products to automobiles and food. It also contains chapters on particular types of advertising and marketing practices, such as telemarketing, online advertising, and direct marketing.

Special Member Price: Special pricing is available for partners of the Council of Better Business Bureaus. Call 800-449-6435 for details and to order.

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Do's and Don'ts in Advertising is divided into 20 sections:
    1. Federal Trade Commission
    2. Better Business Bureau/National Advertising Division/National Advertising Review Board
    3. Children's Advertising
    4. Media
    5. Drugs and Health
    6. Cosmetics
    7. Food
    8. Alcoholic Beverages
    9. Finance
    10. Environment
    11. International
    12. Telemarketing
    13. On-Line Advertising
    14. Fabrics
    15. Wearing Apparel
    16. Appliances
    17. House Furnishings
    18. Automotive
    19. General
    20. Direct Marketing

  • Federal laws and regulations

  • Federal agency policies and guides

  • Industry self-regulatory rules

  • Commentary by well-known experts in the field of advertising

  • Codes of advertising practices issued by the Council of Better Business Bureaus, rules governing advertising dispute resolution by the Council's National Advertising Division and Children's Advertising Review Unit , and summaries of how the disputes were resolved.

  • Monthly updates featuring new and updated laws and rules. Also includes a newsletter.

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