Comparative Law Yearbook Series Volume 37A
“Unfair trading practices” is generally defined as consisting of deceptive, fraudulent, or otherwise injurious conduct, referring to practices that directly affect consumers or competitors.
In business-to-consumer relationships, unfair trading practices may involve misleading claims and advertising, conditional selling, excessive pricing, discriminatory pricing, and other misrepresentations. In business-to-business relationships, the prohibited conduct may be trade mark infringement, misappropriation, false advertising, bait-and-switch sales tactics, unauthorized substitution of brands of goods, use of confidential
information by a former employee to solicit customers, theft of trade secrets, breach of a restrictive covenant, trade libel, and false representation of products or services.
In this edition of the Comparative Law Yearbook of International Business, practicing lawyers from Argentina, Austria, Brazil, China, Germany, Italy, Japan, Poland, South Africa, South Korea, Sweden, the United Kingdom, the United States, and the European Union examine unfair trading practices in their respective jurisdictions.
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Argentina, Enrique Stile, Pablo Gayol, Ignacio Sanchez Echagüe, Verónica Canese, and Santiago del Rio
Austria, Friedrich Schwank
Brazil, José Mauro Decoussau Machado and Matheus Chucri dos Santos
China, Shen Wei
Germany, Oliver Nilgen and Andreas Kabisch
Italy, Ruthann Granito and Francesca Bertini
Japan, Takashi B. Yamamoto, Takayuki Ueda, and Nozomi Satake
Poland, Marek Oleksyn, Micha³ Derdak, Karina Zieliñska, and Adriana Zdanowicz
South Africa, Evert van Eeden, Louis van Wyk, Lodewyk Cilliers, and Danie Pienaar
South Korea, Sun Chang
Sweden, Ulf Djurberg, Sophia Spala, Cathrine Abadji, Mikael Rydqvist, and Henrik Kjellander
United Kingdom, Alan Meneghetti and Natasha Ahmed
United States, Noel L. Allen, Brenner A. Allen, and Nathan E. Standley
European Union, Alessandra Franchi, Elisa Turco, and Mattia Bosio