Store International Sports Marketing In Europe - The Legal And Tax Aspects

Sports Marketing In Europe - The Legal And Tax Aspects

By Ian S. Blackshaw
Format
Hardcover
$392.00

Hardcover

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Overview
This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

  • sponsorship relationship (contract law)
  • formalities of contract
  • tax aspects
  • exclusive arrangements
  • territorial restrictions
  • trademark policies
  • advertising
  • intellectual property
  • franchising
  • arbitration

    Sports Marketing in Europe covers 26 European countries plus EC aspects.

  • Publish Date 08/01/1993
    Product Line Kluwer Law International
    ISBN 9789065446787
    SKU 9065446788
    Volumes