The Licensing Journal is the leading source of in-depth, practice-oriented licensing guidance by top attorneys in intellectual property, computer technology, and entertainment law. Published ten times a year, it contains valuable strategies, cautionary tips, and creative approaches to structure the most lucrative and secure licensing deals.
How to negotiate the best merchandising license agreement
How to set up successful licensing arrangements in Asian markets
How to use shrink-wrap licenses and standard form agreements to protect proprietary interest in software and information transactions
New techniques for valuating licensed technology
How to minimize risk when doing business on the Internet
How to protect you clients from state and federal franchise lawsuits
The Licensing Journal features regular columns on licensing in: character; corporate; sports; collegiate; and toy and hobby markets. Plus ongoing, in-depth coverage of critical developments in trademark law, licensing around the world, royalty rates and the latest business developments. No other journal covers so much ground to keep you on top of the licensing scene.
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Wolters Kluwer Legal & Regulatory U.S.
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