As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible.
But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new markets "blind" can result in legal problems and business setbacks.
International Franchising in Industrialized Markets: North America, the Pacific Rim and Other Countries is a book intended to help companies enter new markets with their eyes wide open and an invaluable resource for any company looking to expand into new markets.
No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets.
|Product Line||Wolters Kluwer Legal & Regulatory U.S.|
- Foreword by John R. Reynolds
- Scope of Books
- Executive Summaries
- Franchising: A 21st Century Perspective
- An Examination of International Expansion by U.S. and Candian Franchise Systems
- Multi-Unit Franchising
- The Organizational Determinants of Master International Franchising
- International Services: Organizational Forms and Plural Management
- Choice Between Non-Equity Modes
- Franchise Systems as Strategic Networks
- International Growth of U.S. Franchising: Cultural and Legal Barriers
- The Subway Story
- Organizational Factors of U.S. International Franchising
- Franchising in Canada
- Valuable Lessons when Expanding into East Asia
- Franchising as a Growth Strategy in the Japanese Retail Market
- Franchising in Australia: Growth and Consolidation
- Franchising in New Zealand: History and Current Status
- Franchising in New Zealand
- Israel's Experience with Franchising
- Encroachment in Multi-Brand Franchise Organisations: A Study in South Africa
- Final Reflections