Store Legal International Franchising in Emerging Markets: China, India, and Other Asian Countries
International Franchising in Emerging Markets: China, India, and Other Asian Countries

International Franchising in Emerging Markets: China, India, and Other Asian Countries

By Ilan Alon, Diane H.B. Welsh
Format
Softcover
$60.00

Softcover

Price
$60.00
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Overview

International franchising has assumed an increasingly important role for franchisors seeking to expand their businesses. The saturation of domestic markets, the rise of international communication and trade, the relaxation of trade barriers, and the globalization of business in general have all encouraged franchisors to cross national borders to reach new markets for their products and services.

While the U.S., Canada, and Western Europe are already well-developed markets for many franchised businesses, emerging markets remain relatively untapped.

This book will be important reading for franchisors wishing to penetrate these markets as well as others allied to the industry. It provides an overview of franchising in China and other Asian countries, focusing on the legal, political, economic, and social environment in each country. Its purpose is to provide state-of-the-art franchising research on markets with great potential for long-term growth.

Pages 288
Publish Date 09/01/2001
Product Line Wolters Kluwer Legal & Regulatory U.S.
ISBN 9780808006503
SKU 10028556-0001
Table of Contents

ABOUT THE AUTHORS

FOREWARD

INTRODUCTION

1. THE PEOPLE'S REPUBLIC OF CHINA

Hotel Industry

Restaurant Franchising

Legal Environment

Practitioners' Views

2. INDIA

Evolution of Franchising

Emerging Empirical Patterns

Public Opinion

3. EAST ASIA

Singapore

4. MIDDLE EAST AND GULF STATES

Franchising in Middle East

Kuwait

5. CENTRAL ASIA

Kazakhstan

FINAL REFLECTIONS ON

INTERNATIONAL FRANCHISING IN EMERGING MARKETS

ACKNOWLEDGEMENTS

Volumes