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Do's and Don'ts in Advertising

Do's and Don'ts in Advertising

By Wolters Kluwer Editorial Staff


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For more than 50 years, Do's and Don'ts in Advertising has served as a guide for advertisers and ad agencies seeking to develop truthful advertising. It is also a reference for media when setting rules for acceptable advertising claims. Through a partnership with the Council of Better Business Bureaus, Do's and Don'ts in Advertising is now being published by Wolters Kluwer Law & Business.

Do's and Don'ts in Advertising is a two-volume reporter containing 2,800 pages of guidance in the area of advertising, marketing, and promotions law. It has been the landmark resource for advertising and marketing laws and industry guidelines.

Included in the publication are federal laws, federal regulations, federal agency policies and guides and industry self-regulatory rules.

Do's and Don'ts in Advertising also contains codes of advertising practice issued by the Council of Better Business Bureaus, rules governing advertising dispute resolution by the Council's National Advertising Division and Children's Advertising Review Unit, and summaries of how the disputes were resolved.

In addition to general laws and rules on false and misleading advertising, the reporter features industry-specific information for a dozen areas of business--from drugs and health care products to automobiles and food. It also contains chapters on particular types of advertising and marketing practices, such as telemarketing, online advertising, and direct marketing.

Product Line Wolters Kluwer Legal & Regulatory U.S.
SKU 000000000010008373
Table of Contents

Do's and Don'ts in Advertising is divided into 20 sections:

  1. Federal Trade Commission
  2. Better Business Bureau/National Advertising Division/National Advertising Review Board
  3. Children's Advertising
  4. Media
  5. Drugs and Health
  6. Cosmetics
  7. Food
  8. Alcoholic Beverages
  9. Finance
  10. Environment
  11. International
  12. Telemarketing
  13. On-Line Advertising
  14. Fabrics
  15. Wearing Apparel
  16. Appliances
  17. House Furnishings
  18. Automotive
  19. General
  20. Direct Marketing