Do's and Don'ts in Advertising

For more than 50 years, Do's and Don'ts in Advertising has served as a guide for advertisers and ad agencies seeking to develop truthful advertising. It is also a reference for media when setting rules for acceptable advertising claims. Through a partnership with the Council of Better Business Bureaus, Do's and Don'ts in Advertising is now being published by Wolters Kluwer Law & Business.

Do's and Don'ts in Advertising is a two-volume reporter containing 2,800 pages of guidance in the area of advertising, marketing, and promotions law. It has been the landmark resource for advertising and marketing laws and industry guidelines.

Included in the publication are federal laws, federal regulations, federal agency policies and guides and industry self-regulatory rules.

Do's and Don'ts in Advertising also contains codes of advertising practice issued by the Council of Better Business Bureaus, rules governing advertising dispute resolution by the Council's National Advertising Division and Children's Advertising Review Unit, and summaries of how the disputes were resolved.

In addition to general laws and rules on false and misleading advertising, the reporter features industry-specific information for a dozen areas of business--from drugs and health care products to automobiles and food. It also contains chapters on particular types of advertising and marketing practices, such as telemarketing, online advertising, and direct marketing.

Do's and Don'ts in Advertising is divided into 20 sections:

1. Federal Trade Commission
2. Better Business Bureau/National Advertising Division/National Advertising Review Board
3. Children's Advertising
4. Media
5. Drugs and Health
6. Cosmetics
7. Food
8. Alcoholic Beverages
9. Finance
10. Environment
11. International
12. Telemarketing
13. On-Line Advertising
14. Fabrics
15. Wearing Apparel
16. Appliances
17. House Furnishings
18. Automotive
19. General
20. Direct Marketing