Consumer Trust in Electronic Commerce: Time for Best Practice
By means of these criteria it is assessed into what extent consumer trust is ensured by the application of a public-key infrastructure, which supports cryptographic services such as electronic signatures and encryption. An assessment is also made on the European Union cryptography policy and the European Union policy on consumer protection in electronic commerce.
In addition, a wide range of co-regulation and self-regulation initiatives within the European Union and Northern America are assessed. Finally, this book provides a consumer trust framework which learns that various ingredients at different levels are required to build consumer trust in electronic commerce. As such, it clarifies the roles and responsibilities of government, industry and consumer organisations, businesses, as well as consumers themselves.
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- Research Definition
- Consumer Trust Criteria
- Public-key Infrastructures
- European Union Cryptography Policy
- European Union Policy on consumer Protection in Electronic Commerce
- Self-Regulation in Electronic Commerce
- Assessment of Self-Regulation Initiatives and Consumer Trust Criteria
- Achieving Consumer Trust in Electronic Commerce