Advertising Law Guide
Looseleaf
Internet
Advertising is a deadline-oriented business. When you are responsible for providing legal clearance to advertising and marketing initiatives or for handling litigation in this area, you don't have time to search through a variety of sources that may or may not be current. You need a single, up-to-date source that covers all the issues that are important to you and your clients. The CCH Advertising Law Guide includes full-text reporting of state and federal laws, federal regulations, industry self-regulatory guidelines, and new developments. Plus, it offers treatise-style explanations by authors with nationally recognized expertise in advertising, marketing, and intellectual property issues. Subscribe today to:
- Receive full-text reporting of state and federal laws, regulations, industry self-regulatory guidelines and new developments
- Understand crucial issues such as false advertising, sweepstakes, telemarketing and email advertising
- Get access to treatise-style explanations by authors with nationally recognized expertise in advertising, marketing and intellectual property issues
- Stay current with monthly updates including new laws and regulations, court decisions, FTC developments, state enforcement actions, and a list of pending legislation
- Receive a monthly Report Letter summarizing the contents of the report and highlighting important news
- Review summaries of Supreme Court cases relating to advertising and marketing laws at a glance with the Supreme Court Docket
- Use our list of Pending Legislation to track the progress of industry related bills from introduction through passage and approval
Note: Online subscriptions are for three-month periods.
| Update Frequency | Monthly |
|---|---|
| Product Line | Wolters Kluwer Legal & Regulatory U.S. |
| SKU | 000000000010008328 |
| Publish Frequency | Monthly |
|---|---|
| Product Line | Wolters Kluwer Legal & Regulatory U.S. |
| SKU | 000000000010071685 |
Explanations
- Introduction
- FTC Regulation of Advertising
- Other Federal Agencies
- State Advertising Laws
- Lanham Act - False Advertising
- Industry Self-Regulation and Network Standards
- Common Advertising Issues
- Industry-Specific Advertising Issues
- Intellectual Property for Advertisers
Federal Laws, Rules, and Policies
- FTC Act
- Lanham Act, False Advertising
- Children's Online Privacy Protection Act
- Telephone Solicitation Laws
- Pay-Per-Call Laws
- Packaging and Labeling Laws
- Sweepstakes Restrictions
- Magnuson-Moss Warranty Law
- FTC Procedures and Rules of Practice
- FTC Rules and Industry Guides
- FTC Policy Statements
- Food and Drug Administrative Rules
- FCC Rules and Policies
- Federal Reserve Board Rules
Industry Self-Regulation Codes, Guides and Procedures
- Full text of industry self-regulation guidelines
- Better Business Bureau Code of Advertising
- National Advertising Review Board Procedures
- NBC Advertising Standards, Procedures, Policies
- Internet Advertising Bureau Privacy Guidelines
State Laws
- False Advertising Laws
- Unfair and Deceptive Practice Laws (and Gift Certificate Laws)
- Sweepstakes, Contests and Prize Promotion Laws
- Telephone Solicitation Laws
- Electronic Mail Solicitation Laws
- Facsimile Solicitation Laws
- Pay-Per-Call Laws
- Publicity and Privacy Laws
- Unsolicited Merchandise Laws
Pending Legislation
- Summaries and status of pending state and federal legislation
Index to New Developments
- United States Supreme Court Docket
New Developments:
- Court Decisions
- NAD case abstracts
- FTC and state enforcement actions
- Legislative proposals
- Speeches and policy statements
- Articles
Newsletters
- Monthly newsletter summarizing developments included in the report and highlighting other important information
