Store Legal / 3 MONTH ONLINE ACCESS / Corporate Advertising Law Guide
Advertising Law Guide Advertising Law Guide

Advertising Law Guide

Select Format
Internet price is for a three-month subscription.
Looseleaf
Internet
Available on Cheetah! Learn More

Looseleaf

Price
Qty.
This product is available for the automatic renewal program.
Add to Cart

Internet

Price
Qty.
Add to Cart
Overview

Advertising is a deadline-oriented business. When you are responsible for providing legal clearance to advertising and marketing initiatives or for handling litigation in this area, you don't have time to search through a variety of sources that may or may not be current. You need a single, up-to-date source that covers all the issues that are important to you and your clients. The CCH Advertising Law Guide includes full-text reporting of state and federal laws, federal regulations, industry self-regulatory guidelines, and new developments. Plus, it offers treatise-style explanations by authors with nationally recognized expertise in advertising, marketing, and intellectual property issues. Subscribe today to:

  • Receive full-text reporting of state and federal laws, regulations, industry self-regulatory guidelines and new developments
  • Understand crucial issues such as false advertising, sweepstakes, telemarketing and email advertising
  • Get access to treatise-style explanations by authors with nationally recognized expertise in advertising, marketing and intellectual property issues
  • Stay current with monthly updates including new laws and regulations, court decisions, FTC developments, state enforcement actions, and a list of pending legislation
  • Receive a monthly Report Letter summarizing the contents of the report and highlighting important news
  • Review summaries of Supreme Court cases relating to advertising and marketing laws at a glance with the Supreme Court Docket
  • Use our list of Pending Legislation to track the progress of industry related bills from introduction through passage and approval

Note: Online subscriptions are for three-month periods.

Update Frequency Monthly
Product Line Wolters Kluwer Legal & Regulatory U.S.
SKU 000000000010008328
Publish Frequency Monthly
Product Line Wolters Kluwer Legal & Regulatory U.S.
SKU 000000000010071685
Table of Contents

Explanations

  • Introduction
  • FTC Regulation of Advertising
  • Other Federal Agencies
  • State Advertising Laws
  • Lanham Act - False Advertising
  • Industry Self-Regulation and Network Standards
  • Common Advertising Issues
  • Industry-Specific Advertising Issues
  • Intellectual Property for Advertisers

Federal Laws, Rules, and Policies

  • FTC Act
  • Lanham Act, False Advertising
  • Children's Online Privacy Protection Act
  • Telephone Solicitation Laws
  • Pay-Per-Call Laws
  • Packaging and Labeling Laws
  • Sweepstakes Restrictions
  • Magnuson-Moss Warranty Law
  • FTC Procedures and Rules of Practice
  • FTC Rules and Industry Guides
  • FTC Policy Statements
  • Food and Drug Administrative Rules
  • FCC Rules and Policies
  • Federal Reserve Board Rules

Industry Self-Regulation Codes, Guides and Procedures

  • Full text of industry self-regulation guidelines
  • Better Business Bureau Code of Advertising
  • National Advertising Review Board Procedures
  • NBC Advertising Standards, Procedures, Policies
  • Internet Advertising Bureau Privacy Guidelines

 

State Laws

  • False Advertising Laws
  • Unfair and Deceptive Practice Laws (and Gift Certificate Laws)
  • Sweepstakes, Contests and Prize Promotion Laws
  • Telephone Solicitation Laws
  • Electronic Mail Solicitation Laws
  • Facsimile Solicitation Laws
  • Pay-Per-Call Laws
  • Publicity and Privacy Laws
  • Unsolicited Merchandise Laws

Pending Legislation

  • Summaries and status of pending state and federal legislation

Index to New Developments

  • United States Supreme Court Docket

New Developments:

  • Court Decisions
  • NAD case abstracts
  • FTC and state enforcement actions
  • Legislative proposals
  • Speeches and policy statements
  • Articles

Newsletters

  • Monthly newsletter summarizing developments included in the report and highlighting other important information
Volumes