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Advertising Law Guide Advertising Law Guide

Advertising Law Guide

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Advertising is a deadline-oriented business. When you are responsible for providing legal clearance to advertising and marketing initiatives or for handling litigation in this area, you don't have time to search through a variety of sources that may or may not be current. You need a single, up-to-date source that covers all the issues that are important to you and your clients. The CCH Advertising Law Guide includes full-text reporting of state and federal laws, federal regulations, industry self-regulatory guidelines, and new developments. Plus, it offers treatise-style explanations by authors with nationally recognized expertise in advertising, marketing, and intellectual property issues. Subscribe today to:

  • Receive full-text reporting of state and federal laws, regulations, industry self-regulatory guidelines and new developments
  • Understand crucial issues such as false advertising, sweepstakes, telemarketing and email advertising
  • Get access to treatise-style explanations by authors with nationally recognized expertise in advertising, marketing and intellectual property issues
  • Stay current with monthly updates including new laws and regulations, court decisions, FTC developments, state enforcement actions, and a list of pending legislation
  • Receive a monthly Report Letter summarizing the contents of the report and highlighting important news
  • Review summaries of Supreme Court cases relating to advertising and marketing laws at a glance with the Supreme Court Docket
  • Use our list of Pending Legislation to track the progress of industry related bills from introduction through passage and approval

Note: Online subscriptions are for three-month periods.

Update Frequency Monthly
Product Line Wolters Kluwer Legal & Regulatory U.S.
SKU 000000000010008328
Publish Frequency Monthly
Product Line Wolters Kluwer Legal & Regulatory U.S.
SKU 000000000010071685
Table of Contents


  • Introduction
  • FTC Regulation of Advertising
  • Other Federal Agencies
  • State Advertising Laws
  • Lanham Act - False Advertising
  • Industry Self-Regulation and Network Standards
  • Common Advertising Issues
  • Industry-Specific Advertising Issues
  • Intellectual Property for Advertisers

Federal Laws, Rules, and Policies

  • FTC Act
  • Lanham Act, False Advertising
  • Children's Online Privacy Protection Act
  • Telephone Solicitation Laws
  • Pay-Per-Call Laws
  • Packaging and Labeling Laws
  • Sweepstakes Restrictions
  • Magnuson-Moss Warranty Law
  • FTC Procedures and Rules of Practice
  • FTC Rules and Industry Guides
  • FTC Policy Statements
  • Food and Drug Administrative Rules
  • FCC Rules and Policies
  • Federal Reserve Board Rules

Industry Self-Regulation Codes, Guides and Procedures

  • Full text of industry self-regulation guidelines
  • Better Business Bureau Code of Advertising
  • National Advertising Review Board Procedures
  • NBC Advertising Standards, Procedures, Policies
  • Internet Advertising Bureau Privacy Guidelines


State Laws

  • False Advertising Laws
  • Unfair and Deceptive Practice Laws (and Gift Certificate Laws)
  • Sweepstakes, Contests and Prize Promotion Laws
  • Telephone Solicitation Laws
  • Electronic Mail Solicitation Laws
  • Facsimile Solicitation Laws
  • Pay-Per-Call Laws
  • Publicity and Privacy Laws
  • Unsolicited Merchandise Laws

Pending Legislation

  • Summaries and status of pending state and federal legislation

Index to New Developments

  • United States Supreme Court Docket

New Developments:

  • Court Decisions
  • NAD case abstracts
  • FTC and state enforcement actions
  • Legislative proposals
  • Speeches and policy statements
  • Articles


  • Monthly newsletter summarizing developments included in the report and highlighting other important information