Products Liability Law Daily Target recalls 495K wooden toy vehicles for choking hazard
Thursday, April 18, 2019

Target recalls 495K wooden toy vehicles for choking hazard

By Colleen Kave, J.D.

The toys may be returned to Target stores for a full refund.

Target Corporation, of Minneapolis, Minnesota, has recalled around 495,000 Bullseye’s Playground wooden toy vehicles because the wheels on the vehicles can detach, posing a choking hazard to children (CPSC Recall Notice, No. 19-108, April 18, 2019).

Incidents and injuries. There have been four reports of the wheels detaching, including a report of a missing wheel when opened. No injuries have been reported.

Product description. This recall involves Bullseye’s Playground toy vehicles. The vehicles were sold individually in stores and as an 8-pack assortment online. The vehicles include a caboose, Santa in a sleigh, an ice cream truck/food truck, a train, a police car, a fire truck, a taxi, and a digger. The item number, model number, and UPC is printed on a white sticker placed on the bottom of each vehicle. A complete list of affected item numbers, DPCI (model numbers), and UPCs can be found at

These toy vehicles, which were manufactured in China, were sold exclusively at Target stores nationwide, and online at from October 2018 through November 2018 for about $1 for individual vehicles and for about $8 for the 8-pack.

Remedy. Consumers should take the recalled toys away from children immediately and return the toys to any Target Store for a full refund.

Customer contact. For more information, customers may contact Target at 800-440-0680 from 7 a.m. to 8 p.m. CT daily, or online at, click on "Recalls" at the bottom of the page, then on "Toys." Customers can also visit the "Product Recalls" tab on Target’s Facebook page.

Companies: Target Corp.; Horizon Group USA Inc.

MainStory: TopStory RecallNewsStory ChildrensProductsNews

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