Products Liability Law Daily BABY PRODUCTS—Risk of suffocation prompts recall of 3.3M newborn loungers
Thursday, September 23, 2021

BABY PRODUCTS—Risk of suffocation prompts recall of 3.3M newborn loungers

By Susan Lasser, J.D.

The Boppy Company will provide refunds for the recalled products.

Citing a suffocation hazard, The Boppy Company (Boppy), of Golden, Colorado, and the Consumer Product Safety Commission (CPSC) have announced the recall of approximately 3.3 million Boppy Original Newborn Loungers, Boppy Preferred Newborn Loungers, and Pottery Barn Kids Boppy Newborn Loungers following eight reports of infant deaths associated with The Boppy Company Newborn Lounger. The infants reportedly suffocated after being placed on their back, side, or stomach on the lounger and were found deceased on their side or on their stomach. The infant deaths occurred between December 2015 and June 2020. Boppy also distributed about 35,000 of the newborn loungers in Canada (CPSC Recall Notice, No. 21-198, September 23, 2021).

“These types of incidents are heartbreaking,” Acting CPSC Chairman Robert S. Adler stated. He added, “Loungers and pillow-like products are not safe for infant sleep, due to the risk of suffocation. Since we know that infants sleep so much of the time-even in products not intended for sleep-and since suffocation can happen so quickly, these Boppy lounger products are simply too risky to remain on the market.”

Boppy issued a notice on its website announcing its voluntary recall of its Newborn Lounger to address the risk of infant suffocation. The company’s recall notice stated, “Infants can suffocate if they roll, move, or are placed on the lounger in a position that obstructs breathing, or roll off the lounger onto an external surface, such as an adult pillow or soft bedding, that obstructs breathing.”

A spokesperson for Boppy commented, “We are devastated to hear of these tragedies.” The spokesperson further stated, “Boppy is committed to doing everything possible to safeguard babies, including communicating the safe use of our products to parents and caregivers, and educating the public about the importance of following all warnings and instructions and the risks associated with unsafe sleep practices for infants. The lounger was not marketed as an infant sleep product and includes warnings against unsupervised use.”

CPSC advisory. CPSC additionally counseled that the best place for a baby to sleep is on a firm, flat surface in a crib, bassinet, or play yard. The Commission warned that parents and caregivers should never add blankets, pillows, padded crib bumpers, or other items to an infant’s sleeping environment, and added that babies should always be placed to sleep on their backs.

Incidents and injuries. Eight infant deaths, described above, have been reported.

Product description. The recall involves all Boppy Newborn Loungers-all models and colors. The loungers were sold in a variety of colors and fashions and measure about 23 inches long by 22 inches wide and 7 inches high. Boppy sold the recalled loungers at juvenile product stores and mass merchandisers nationwide and online, including Pottery Barn Kids, Target, and Walmart, and online at The loungers were sold from January 2004 through September 2021 for between $30 and $44.

Remedy. Consumers should stop using the recalled loungers immediately and contact The Boppy Company for a refund.

Important CPSC Recall Remedy Notice Due to COVID-19. CPSC is advising consumers that because of the extraordinary circumstances surrounding COVID-19, some of the remedies identified in recall notices may not be currently available. Consumers should check with the recalling companies for further details. Moreover, the agency notice reminds consumers that CPSC and the recalling firms urge consumers not to use recalled products.

Customer contact. For more information, customers may contact The Boppy Company toll-free at 800-416-1355 from 9 a.m. to 5 p.m. ET Monday through Friday; or online at and click “Recall & Safety Alert.”

Companies: The Boppy Co.

MainStory: TopStory ProductRecallsNews BabyProductsNews RecallNewsStory GCNNews

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