Products Liability Law Daily 235K Allure hair dryers recalled for fire, burn, and electrical shock hazards
Wednesday, August 15, 2018

235K Allure hair dryers recalled for fire, burn, and electrical shock hazards

By Colleen Kave, J.D.

Xtava LLC, of New York, has recalled around 235,000 Allure and Allure Pro hair dryers because the hair dryer and power cord can overheat and catch on fire, posing fire, burn, and electrical shock hazards (CPSC Recall Notice, No. 18-205, August 15, 2018).

Incidents and injuries. The firm has received 193 reports of the hair dryers or power cords overheating, melting, exploding, or catching fire, including 18 reports of burns and two reports of a minor electrical shock. Four of the reported burn incidents resulted in a blister to the hand, wrist, or finger. One consumer reported a severe burn.

Product description. This recall involves the Allure and Allure Pro 2200W ionic ceramic hair dryers. The hand-held hair dryers are black or white and include a concentrator nozzle. The hair dryers were sold separately or as part of various hair care kits that included hair treatment products, a flat iron, or a diffuser. Many of the units have a label located underneath the back of the unit bearing the following SKU numbers: XTV010001, XTV010001N, XTV010002, or XTV010002N. All units have "xtava" imprinted on the blower end of the hair dryer.

These hair dryers, which were manufactured in China, were sold online at,,,,, and other websites from October 2014 through August 2018 for between $15 and $60 when sold separately, and for between $20 and $80 when sold as part of a hair care kit.

Remedy. Consumers should stop using the hair dryers immediately and contact Xtava to receive a free replacement hair dryer.

Customer contact. For more information, customers may contact Xtava toll-free at 877-643-8440 from 8 a.m. to 5 p.m. ET, Monday through Friday, or online at and click on "Product Recalls" or at

Companies: Xtava LLC

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