Health Reform WK-EDGE Final open enrollment report shows steady enrollment for two consecutive years
Tuesday, January 15, 2019

Final open enrollment report shows steady enrollment for two consecutive years

By Susan Smith, J.D., M.A.

In its final weekly report on the federal exchange open enrollment for 2019, CMS announced that approximately 8.4 million people selected or were automatically re-enrolled in plans using the Health platform, according to a January 3, 2019, Fact Sheet. Enrollment for 2018 for the same period was 8.7 million. The open enrollment numbers for the two years "represent steady enrollment at a time when a strengthening economy and job market may be reducing the need and demand for subsidized health coverage," CMS noted.

Encouraging consumers to enroll. Over 700 million reminder emails and text messages as well as 3.2 million outreach emails were sent to consumers to help Navigators, agents, and brokers assist consumers. In addition, senior Administration officials encouraged people to enroll through television and radio interviews broadcasted across the country.

Federal enrollment data. The weekly reports provide point-in-time estimates of weekly plan selections, call center activity, and visits to or, while the final weekly report, which covers the period from November 1 through December 22, 2018, includes new consumer plan selections, consumers active plan renewals, automatic enrollments, consumers on application submission, calls with a Spanish speaking representative, and window shopping users as well as late cancellations of active plan selections made before the deadline and cancellations of auto re-enrollment plan selections.

Consumer experience. The consumer satisfaction rate at the Call Center remained at an average of 90 percent throughout the entire Open Enrollment period, which is consistent with the 2018 satisfaction rate. In addition, a waiting room did not need to be deployed online during the final days of Open Enrollment.

State-by-state data. In addition, the report provides a state-by-state snapshot of cumulative individual plan selections for the 39 states using the platform. The final report does not include the number of consumers who paid premiums to implement their enrollment nor does it include plan selections from state-based exchanges, other than those using the platform. Additional data on final plan selection from state-based exchanges that do not use the platform will be released in March.

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