Knowledge Library NGE IP Focus: Advertising & Social Media, Issue 4, Summer 2019
Analysis
Friday, August 23, 2019

NGE IP Focus: Advertising & Social Media, Issue 4, Summer 2019

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As life seems to move faster, and attention spans seem to get shorter, the competition for consumer attention – and advertising dollars—has ramped up. In today’s marketing landscape, creative teams are being asked to do more with less, and faster than ever before, and fractured consumer attention means they need to reach more platforms in order to reach the same number of viewers. This leaves less time for a thoughtful, thorough review of marketing decisions, and increased risk on a variety of fronts. This issue of NGE IP Focus highlights a few recent decisions that showcase the diversity of legal issues at play. 

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